Wednesday, November 15, 2017

All too often, I get asked the question: What do you do? Oh my. I think that the real question should be what don't you do. I feel like I am always doing something blog related. When you become a blogger, your life literally revolves around your blog and your social media platforms. Are you taking a casual walk down the street? STOP! That's the perfect Instagram shoe picture against the crunchy fall leaves. Don't act like you haven't done that before. lol! How about that new makeup product I just tried--my readers need to know about it! But then, there's also the not so glamour side to blogging. The early mornings and late nights, the tears on the trackpad because your website stopped working before a big sponsored post. Blogging is tough, but it's oh so rewarding. So today, I'm going to give you a little inside view of exactly what I do as a blogger. 

One // Brainstorming & Writing To-Do Lists

Brainstorming is so key for bloggers. I love having brainstorming sessions alone and with others. Usually my big brainstorming ideas happen right before bed, so I always have lists in my phone full of ideas. Whenever I meet up with my bestie, Summer, from Coffee With Summer, we love bouncing ideas off each other and are always looking for ways to improve them.

If you could see the amount of lists that surround me right now, you would probably be overwhelmed. haha! I have lists for posts, to-do lists, year-end lists and yes, even daily assignment lists. I have to stay organized. With blogging, there are so many moving pieces and I can't risk missing something. 
Two // Photoshoots & Editing

My days, nights, and my weekends revolve around photoshoots. This past weekend, my poor husband endured an almost seven hour long photoshoot in order to help me get my photos done for the next two weeks. During the week, I will shoot all of my product stock photos so that they are done ahead of time. But now that it's getting dark before five, we have to get everything done on Saturdays. I will also go through and write down a shot list of any posts we will be shooting over the weekend. 

My most favorite part of the photoshoots is going through the pictures and then editing them. It's something that I can continue to be creative with and show my personal style throughout my blog. Also, going through the pictures and finding bloopers is quite entertaining, too. haha!

Pin Me For Later! 

Three // Planning and Promoting Content

I have a content calendar that I use to write down when every post will go live. I try to have everything planned a month ahead of time with just a little wiggle room in case any other opportunities come up. Planning can be a little challenging, because I want to make sure I don't have a ton of fashion posts and no home decor or beauty posts. Planning ahead of time allows me to see what content I still need to write and content that I can possibly postpone so that it flows a little better.

As far as promoting content, I am always hard at work on social media sharing, repinning, and posting so that my readers and future readers will find and see my content. If I had to choose a favorite social media platform, it would have to be Pinterest. I absolutely love Pinterest, because the majority of my traffic comes from my pins! If you're a blogger and you are not utilizing Pinterest, you are missing out on the potential to have thousands of more pageviews. 

Four // Analyzing Statistics

Whenever a blogger is working with brands and is getting sponsored posts, statistics and SEO are extremely important. I will check my pageviews to see what posts are performing well and which need a little promoting boost. Whenever I see a huge jump of traffic on a specific post, I love to dive in deeper and see what else is doing well, why is it doing well, and where is it getting a traffic boost from.

Another thing that I love to dive into is SEO. In case you might not know, SEO stands for Search Engine Optimization. SEO is the process of increasing traffic to your website or blog from organic searches on search engines like Google & Yahoo. The better your SEO, the more likely you are to pop up in an organic search, which means more pageviews. 
For me, SEO has always been a little confusing, but that's why companies like NJ SEO Firm exist! NJ SEO Firm is the number one family-run marking agency in New Jersey. Their office in New Jersey is run by Matt Anton, who is in charge of client strategy and execution, optimizing for specific industries, business goals, and budget. He is the former online marketing manager of a billion dollar travel agency, so you know you are getting the best! Definitely check out NJ SEO Firm, where their SEO experts are proven to improve traffic flow and increase sales. With an 84% organic traffic increase for their clients, I'd call that a win! 

Five // Answering Emails

Emails never stop flowing in as a blogger. It's full of paid opportunities, collaboration information, and yes, even rejections. Emails are extremely important to check on a daily basis, and sometimes depending on the day, it can take an hour or two just to go through them all and respond. Email is the most powerful tool that every blogger has access to. Don't forget that!

Six // Pitching Brands

Going along with Emails, this is how I will send pitches to different brands. Creating a pitch worthy enough to send to a brand takes time, a lot of research, and focus. Pitches can take up to a half an hour for me sometimes, but a pitch is what is going to either land me a paid opportunity or it simply won't. Aside from writing and promoting content, pitching brands is another blogger task that takes up a majority of my time. Without time spent on killer pitches, there's no income.

Seven // Cultivating Community

The blogging community is unlike any other. It's the only place that I've felt true community on the internet, because it's full of amazing people that want to build each other up. As a blogger, yes I write about style & beauty, but with my whole heart, I want nothing less than to build a community where I can help others love the life they live.

Being a blogger isn't always roses and butterflies, it's definitely a lot of work, but I wouldn't change it for the world. If you're a blogger and you want to get even more involved in the blogging community, I'd love for you to join Blog Passion Project, a Facebook group that I'm an admin of. It revolves around community for Bloggers and helping each other grow. 

Stay Classy.

Thanks to NJ SEO Firm for sponsoring this post. All opinions are mine alone. 

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